What is Viennoiserie?

viennoiserie (French: ​vjɛnwazʁi, english: Vyen/nwa/se/ree, meaning "things of Vienna") refers to baked products made in the style of vienna, austria with flour, active yeast cultures, sugar, and fats. they are usually enjoyed for breakfast or paired with coffee at any time of the day.

While they did not originate in France, viennoiseries became popular after an Austrian military official, August Zang opened a bakery Boulangerie Viennoise in Paris, bringing new ideas to French pastry circles. croissants and brioche are the two most recognizable viennoiseries.

• Croissants: The iconic traditional French baked good created with sultry layers of buttery and flaky dough. legend has it that the croissant is used to immortalize the victory of vienna over the ottoman through the crescent shape symbolizing the ottoman flag.

• Brioche: A viennoiserie made in a similar way to bread, but with the richer aspects of pastry due to its high egg and butter content. “brioche” comes from the old norman verb “broyer” meaning to pound and refers to the prolonged kneading of the dough.

viennoiserie is often known as the bridge between boulangerie and patisserie.

boulangerie is a french bakery that bakes their bread on-premises to hold its title in France. a boulanger (or baker) masters the techniques and processes of warm-rising dough. the french baguette is the most popular traditional french bread.

patisserie describes French pastries and the pastry shop they are sold in. Although the word is used quite liberally in English-speaking countries, in France and Belgium the law restricts its use to bakeries who employ licensed maitre patissier (master pastry chefs).

try some artisan viennoiseries today, order here.